Who doesn’t like customizing? Today its easy, laptops come in various colors, a million companies produce special covers for your iPhone and Android smartphone and our computer’s screens and folders are fully customizable. Maybe the most popular customization is your mobile phone’s ringtone. Today ringtones are not only far more interesting, but are also big business.

Modern mobile phone ringtones
Long gone are the days of sitting on the train while the guy next to you plays every annoying ringtone on his mobile phone looking for the perfect one. The modern rigntone now supports almost every type of music file, meaning you can turn your favorite song into a ringtone. Also, nearly all mobile phones have an option to select different ringtones and apply then to individual people in you contact list. Have the Jaws soundtrack alert you when your mother in law calls or you will know its your boss calling when the Mission Impossible music plays.

The ringtone business
And ringtones aren’t just for techies and high-schoolers, industry execs have seen the potential of ringtones and are cashing in. Berlin-based Jamba, and its’ US affiliate Jamster have made millions off of selling ringtones and mobile content at rock bottom prices. However, many experts see the ringtone field as a declining market. Partly due to the recent explosion on new apps for smartphones. Another reason is the abundance of do-it-yourself ringtone software. Sites such as this one that allows you to use the MP3s in your computer to create your own ringtones using your favorite audio files.